Creativity is the key to great writing, meaningful work, deep relationships and inspiring leadership. The key to knowing how to be more creative lies in understanding how our brains work. It’s more simple than you might think.
Everyday our brains are scanning the horizon of our circumstances in order to know what to do. Every email we read, each Facebook post we scan, and every conversation we engage, tells our brains what to do next and engages the appropriate behavior.
Our brains are built to function in one of two ways: (1) Threat or (2) Reward. Everyday we are constantly trying to avoid threat and embrace reward. The more we condition our brains to see less threat and more reward, the more creative we will be.
There is a simple reason for this. Stress and threat release hormones that shut down our creativity called adrenaline, noradrenaline, and cortisol. These hormones are good for you when you are fighting or running for your life. But, they don’t work in your favor if you are trying to be creative.
When we see the world through a reward based framework, our brains release “happy chemicals,” such as dopamine, serotonin, endorphins and oxytocin. These chemicals help us to feel more creative and motivated. We are more likely to accomplish our goals such as, coming up with a brilliant idea, finish writing the next chapter of a book, excel at your next athletic event, or just simply having an incredible day with your family. (more…)